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Visitor Center
Le Mars, Iowa - More ice cream is produced in Le Mars by a single company - BLUE BUNNY - than in any other city in the world - that is what makes Le Mars the "Ice Cream Capital of the World®"! Over 120 million gallons of ice cream are produced by Wells' Dairy, Inc., every year. Founded in Le Mars in 1913, Wells' Dairy, makers of Blue Bunny branded ice cream and novelties, opened the doors to the Ice Cream Capital of the World Museum and Visitor Center in 2000 and things have been "hot" in the "coolest" place on Earth ever since!
Learn the history of ice cream and the history of Wells' Dairy. Imagine yourself in the manufacturing areas via a simulated production room, and challenge your Blue Bunny knowledge in our computer area.
Museum Admission:
$3 - Adults (age 13 and over)
$1 - Youth (age 5-12)
FREE - Children (age 4 and under)
*Visitors are encouraged to call (712-546-4090) to confirm hours of operation for desired date of visit due to occasional closure for maintenance or holidays
Hours of Operation:
Winter Hours
October 1 - April 30
Sun and Mon: Closed
Tues - Sat: 10am - 4pm
Summer Hours
May 1 - September 30
Sun: 1pm - 4pm
Mon - Sat: 10am - 4pm
Year-Round Office Hours
Mon - Fri: 9am - 5pm
Tour Times:  All tours are self guided and please allow 30-40 minutes for your museum experience. Handicap Accessible, RV parking available (first come-first served) parallel to the red barn (museum front entrance) and on adjacent side streets.
If you have questions about Wells’ Dairy or Blue Bunny products, we invite you to contact Consumer Affairs at 1-800-331-0830 or please click here.
If you have questions about the Visitor Center or wish to make arrangements for a group tour (20 or more), please call (712) 546-4090.
Blue Bunny Ice Cream Parlor
Le Mars, Iowa - Whether it is how you remembered or how you imagine it would have been, enjoying ice cream in a 1920's style parlor is what you will experience at the Blue Bunny Ice Cream Parlor in Le Mars, Iowa. Located adjacent to the Ice Cream Capital of the World Museum, at the Intersection of Highways 3 and 75 in Le Mars, this vintage parlor offers a wide array of hard-dip cones and dishes, specialty sundaes (including the enormous 6-scoop, multi-topping "Goliath Sundae"), malts, shakes, phosphates and more! Take the time to sit in our dining area or take it to go, but a visit to our "old-fashioned" parlor will always take away your craving for your favorite brand of ice cream - Blue Bunny!
The Scoop:
Seating Capacity: 86 (Party Room available for rent. Call to reserve - 40)
Hours of Operation:   M-Th: 9am-10pm; Friday/Saturday 9-10:30pm; Sunday Noon - 10pm Address and Phone: 24 5th Ave. NW - 712-546-4522
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