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Where did the BLUE BUNNY® name originate?
In 1935, Fred and Harry Wells could not use the Wells name to sell ice cream since they had sold the rights to use the name to another company in 1928. So, they held a "Name that Ice Cream" contest in The Sioux City Journal. A Sioux City man won a $25 prize for submitting "BLUE BUNNY®." He not only submitted the name but also the BLUE BUNNY® character; a form of which is still used today on packaging and in the BLUE BUNNY® logo.
What is the feature flavor program and when are the flavors
released?
BLUE BUNNY® Premium Critic's Choice and Limited Edition flavors are made in limited quantities and debut periodically throughout the year wherever BLUE BUNNY® ice cream is sold.
Where can I find BLUE BUNNY® ice cream and novelties?
You can find BLUE BUNNY® products in supermarkets, food service establishments (restaurants, educational institutions, hospitals, etc.), convenience stores, vending outlets (neighborhood Ice cream trucks and events) and military commissaries. People are often surprised to find out that Wells' Dairy products are not only found in the United States, but in markets all around the world.
What types of Products do You Offer?
The BLUE BUNNY® label carries a variety of frozen dairy products including ice cream, frozen yogurt, sherbet, and frozen novelties.
In which countries are BLUE BUNNY® products sold?
Besides the United States, BLUE BUNNY® products are sold throughout the world, including Latin America, Mexico and the Pacific Rim.
When was Wells' Dairy founded?
Wells' Dairy, Inc. was founded when Fred H. Wells made a $250 investment in 1913. That was the purchase price paid to Ray Bowers (a LeMars dairy farmer) for a horse, a delivery wagon, a few cans and jars, and the good will of the business. The original contract granted Fred H. Wells the milk distribution route and guaranteed him a source of raw milk from Mr. Bowers' herd of 10 to 15 milk cows.
Why is Le Mars the Ice Cream Capital of the World®?
Le Mars was officially designated the Ice Cream Capital of the World® by the Iowa State Legislature in 1994. More ice cream is produced in Le Mars by a single company — Wells' Dairy, Inc. — than in any other city in the world. Come visit the Ice Cream Capital of the World Visitor Center to see how we make our ice cream, and try some yourself in our old-fashioned ice cream parlor!
Does Wells' Dairy provide tours of their facilities?
Wells' Dairy does not provide facility tours. There is a simulated factory production line at our Visitor's Center located in Le Mars, Iowa, that illustrates to visitors how ice cream is produced in our plants.
For additional information, contact: Liz Croston: 712/546-4000 ext. 5522.
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