The History of Wells’ Dairy, Inc.
Fred H. Wells purchased a horse, delivery wagon and a few cans and jars for $250 from a Le Mars, Iowa dairy farmer in 1913. Little did he know he was starting what is today’s largest family-owned dairy processor in the United States. More than 90 years later, the colossally creative artisans at Wells' Dairy, Inc., have turned the small local dairy into a full-service operation selling ice cream across the country and around the world.

How Blue Bunny Was Named
In 1935 Wells’ Dairy held a "Name that Ice Cream" contest with the prize being $25. The contest was announced in the Sioux City Journal. A Sioux City man won the prize for submitting "Wells' Blue Bunny®." He not only submitted the name but also the Blue Bunny® character; a form of which is still being used today.

The Blue Bunny Brand Mission
"To be the most respected, recognized and accessible national brand in ice cream and frozen novelties."

About the Ice Cream Capital of the World
Blue Bunny is made in Le Mars, Iowa: The Ice Cream Capital of the World. More ice cream is made in Le Mars than any other place on the planet. Visitors to Le Mars are always welcome at The Ice Cream Capital of the World Visitor Center. While there, they’ll learn all about the history of ice cream, Wells’ Dairy and Blue Bunny, experience fascinating interactive exhibits and get a glimpse at how America’s favorite treat is made. Afterward, visitors can stroll next door to an authentic, old-fashioned, honest-to-goodness soda fountain and indulge in their favorite ice cream creation.

Blue Bunny’s Westward Expansion
In 2003, Wells’ Dairy, Inc. completed the construction of a 95,000-square-foot plant in St. George, Utah, allowing expansion and availability of the Blue Bunny brand in western markets.

Blue Bunny Product Availability
Besides the United States, Blue Bunny products are sold in several foreign countries. A Blue Bunny store locator is available at www.bluebunny.com.

Contact
For additional information, contact: Liz Croston: 712/546-4000 ext. 5522